Completed SWCD Promo Video

This project has been so much fun!  It's pretty cool to watch your work come to life.  Southwest College for the Deaf (SWCD) is one of our long-term clients and they are an absolute pleasure to work with.  We spent two incredible days on the SWCD campus in Big Spring, TX, filming interviews with students and staff, filming b-roll footage around the campus, and taking photographs for their social media accounts.  They showed us exactly what SWCD was all about: academic programs, dorm life, student activities, friendships, and fun!  SWCD is a community college specifically for deaf and hard-of-hearing students.  They also offer an interpreter training program for hearing students.  The classes are all taught in ASL (American Sign Language), removing any language barriers. The students and faculty are proud of their school and want the world to know about it!  They gave off an energy while we were there that was simply contagious.  We came away wanting to tell the world about them as well!

The Process

The editing process is a little more complicated than your typical project simply because everything is in ASL.  We are not ASL experts, though we have picked up a few things along the way!  When we initially filmed the interviews, we had a live interpreter to interpret both the questions being asked and the answers given.  We filmed a total of 10 interviews with an average of about 15 minutes of footage for each one.  That is approximately 2.5 hours of usable video that we then had to narrow down to a 3-4 minute promotional video.  That is not an easy task because they all had so many good things to say!  We sent each interview back to the staff for them to record audio of the interpretation in time with the signing.  Then, they passed the interviews back to us. We listened through each one, making notes and categorizing the content. During that process, we placed a star by anything that especially stood out.  Once we had all 10 interviews broken down, we went back through and started clipping out the starred pieces and figuring out how the clips best fit together to share the message we wanted to get across - that SWCD is an AWESOME college environment for deaf students to learn, grow, and succeed in fulfilling their dreams!  Once everything was in place, and the clips were placed together in a way that made sense, we sent the edited video back to the staff to make sure we hadn't missed any of signs or clipped anything too short.  Once they gave the thumbs up, we ordered the voice-overs.  We needed a young adult male and female voice, but also a first for us, we needed an African male voice because one of the students we interviewed was an international student from Africa! 

The Result

The result of our efforts is below!  We are so excited for SWCD and believe this is going to attract new students to their campus.  One very encouraging thing that came out of several of the interviews is that the students found out about SWCD online from a previous promotional video we had created for them.  These promo videos really make a difference!   They put real faces to the message you are trying to convey. 

Do you have a message you would like to promote to the world?  We can help tell your story through promotional videos.  We also offer abbreviated versions of the promotional video for social media!  Contact us today.  We can't wait to start on your project! info@sinar.media