The Core Sermon Series
Series Branding Project
"Thinking of concepts for The Core. Hot look - lava from the core of the earth. Cold look - the nucleus of an atom. Somewhere in-between - plasma ball?"
The reply... "Nucleus of an Atom!"
And so the project began. We always receive a detailed sermon series outline from Renewal Church, which makes our job so much easier.
As with most creative tasks, I could picture what the content should look like, at least a rough idea. Let's begin by building an atom!
I had to brush up on some high-school physics!
There are different approaches to building content. A favorite approach is what I call "digital scrap-booking" where I pull stock elements together to create a new look around an original graphic. Or, there's always starting from scratch.
This project sent me back down the road of using Element 3D from Video Co-Pilot. That was one big rabbit hole to jump down!
After building the basic components of the atom it was time to move on to the typeface for the logo, and then to animate the logo in 3D. Element allows the surfaces to be coated with colors, textures, images, or even video. After generating some "noise" I decided it gave the logo the look I was going for. Outlining the text with an animated effect (Video CoPilot's "Saber") served to separate the logo from the background.
It is always satisfying to circle back around after the project is complete and see how all of the elements combine with the topic preached on that first Sunday to communicate exactly what was intended.
